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Learn more about the craftsmanship of our green tea artisans.
Our tea is made by artisan farming communities in Japan, using traditional techniques passed down over generations.
Instead of nameless big corporations, we work with family-owned businesses. This way, we support local artisans and know exactly what goes in your tea.
We use modern techniques like organic farming, decaffeination and extraction, to create better products for your modern-day wellness ritual.
To deliver top-quality green tea, we work with the Crafti Collective, our network of tea artisans, farmers and partners across Japan.
Ohtani-san is the 3rd-generation owner of a tencha factory in Kozuya, Kyoto. The factory has been operating since the early 1970s where 20% of tencha are still harvested by hand.
Masaru-san is a renowned tea master who has won Japan's' National Tea Quality Judging Competition with over 120 tea masters.
Tadashi-san is a 2nd-generation tea farm and factory owner, who cultivates and processes Matcha in Nishio prefecture.
We created frost protection fans to maintain the quality of our tea leavs. If the sprouts freeze over during winter, it will wither and all our efforts will be wasted."
Masaru-san, on the toughest part of tea cultivation.
Tea plants are more susceptible to frost damage because of the relatively high water content in their tissues. When exposed to freezing temperatures, the water inside plant cells can freeze, and expand, causing damage to cell walls.
Tadashi-san, on solving the problem of frost damage
My most memorable career moment? Winning the nation-wide tea competition among 120 tea masters.
Masaru-san, on the most satisfying moment in his career.
Regular third-party lab screening is conducted for:
Heavy Metals
Radiation
Additives
Best matcha. Now it’s a daily thing even for my family. My kids also know how to make their matcha latte themselves already. I just made myself the trending matcha chia seed pudding. Taste delicious at a fraction of the price you pay outside!
this is probably my favorite matcha i’ve tried, and i’m about to buy my 3rd tin, i love the silkiness and the umami taste, and the green is so mouthwatering, overall, i’m sticking to crafti!
I've been using the bottle for about a month and it's really made matcha and tea brewing convenient for days I need it on-the-go. It keeps my drink hot/cold for as long as I need it, and it's easy to clean as well. The matcha does spill past the rubber seal sometimes when shaken too vigorously, but it's a great bottle overall.
Great tasting matcha, there is no bitterness. The quality is superb. It’s all gone before I can take a proper picture. Love making matcha lattes.