Elias, our founder, once struggled with stress, anxiety, and health issues due to a demanding corporate job. Pondering his purpose, this pushed him to go in search for something greater.
On a sabbatical to Japan, he discovered the health benefits of green tea for wellness and balance, alongside “Ikigai”: the Japanese philosophy of finding a “reason for being”.
Elias founded Crafti to share his journey to a healthier and more fulfilled self, and to ultimately help others feel good and live fully - through better health.
Ceremonial Uji matcha is smooth, vibrant, and easy to love. It has a rich taste with a hint of natural sweetness and no harsh bitterness. Great for beginners.
Decided to subscribe to the matcha powder after I tried it at my friend's place. Matcha powder is not bad, and affordable! I can now make my matcha latte under 5 min at home before I leave for work :)